RESOURCE
IMPROS
PLAYABLE SCHEMATICS, STRUCTURED MOMENTS AND COMPELLING EVENTS FOR REHEARSAL AND PROJECTS
Embedded Files
↓ IMPROS ↓
↓ IMPROS ↓
CONVENTIONAL
CONVENTIONAL
IMPROV & SKETCH
IMPROV & SKETCH
SCHEMES
SCHEMES
IMPROV SKETCH SCHEME
IMPROV SKETCH SCHEME
THEMED RESTAURANT
THEMED RESTAURANT
IMPROV FOCUS
SKETCH FOCUS
IMRPOV SKETCH SCHEME
IMRPOV SKETCH SCHEME
THEMED GAMESHOW
THEMED GAMESHOW
IMPROV FOCUS
SKETCH FOCUS
IMPROV SKETCH SCHEME
IMPROV SKETCH SCHEME
COMMERCIALS
COMMERCIALS
IMPROV FOCUS
SKETCH FOCUS
ELEMENTS THAT COMMERCIALS OFTEN HAVE
TRY A JINGLE
TRY A SLOGAN
TRY A TAG-LINE
COMMERCIAL
COMMERCIAL
↓ STYLES ↓
↓ STYLES ↓
COMMERCIAL STYLE:
COMMERCIAL STYLE:
EMOTIONAL STORY BASED
EMOTIONAL STORY BASED
A scene like Soldier Coming home in at twilight snowy Christmas and the mother puts on Folgers Coffee.
COMMERCIAL STYLE:
COMMERCIAL STYLE:
SPECIFIC / BEST USE CASE SCENARIO
SPECIFIC / BEST USE CASE SCENARIO
The product in action solving a common or very specific problem.
COMMERCIAL STYLE:
COMMERCIAL STYLE:
TESTIMONIAL TO AUDIENCE
TESTIMONIAL TO AUDIENCE
I use xorbital because it cleans my teeth as I chew loudly showing off to my friends I have gum and they don't.
OR Testimonial to another character. (Oh I also suffer from Diarrhea so I use ...)
COMMERCIAL STYLE:
COMMERCIAL STYLE:
VACATION DESTINATION
VACATION DESTINATION
Showcases tourist destinations
Why you should visit
COMMERCIAL STYLE:
COMMERCIAL STYLE:
LAWYER FIRM
LAWYER FIRM
Celino & Barnes
Look Up Las Vegas Lawyer Types
Good To Showcase Character
COMMERCIAL STYLE:
COMMERCIAL STYLE:
LOW BUDGET LOCAL FAMILY BUSINESS
LOW BUDGET LOCAL FAMILY BUSINESS
Examples:
Mattress Warehouse
Local Car Dealership
COMMERCIAL STYLE:
COMMERCIAL STYLE:
CELEBRITY ENDORSED
CELEBRITY ENDORSED
ex. SHAQ
COMMERCIAL STYLE:
COMMERCIAL STYLE:
OUR PRODUCT vs. THE OTHERS
OUR PRODUCT vs. THE OTHERS
The other product or service is used and referred to as "the other guys" and usually there are many shortcomings and issues with it.
COMMERCIAL STYLE:
COMMERCIAL STYLE:
ESOTERIC "PERFUME" TYPE AD
ESOTERIC "PERFUME" TYPE AD
Bottled Cool
You Will Get Romance
Dadaism Style
French Language = Cool & Appealing
Often Incomprehensible
COMMERCIAL STYLE:
COMMERCIAL STYLE:
HEIGHTENED EMOTIONAL EXPERIENCE
HEIGHTENED EMOTIONAL EXPERIENCE
Toys = Awesome Time
Coke = Exuberant
iPod / GAP = Dance Excitement
Herbal Gummes = Relaxed
COMMERCIAL STYLE:
COMMERCIAL STYLE:
EVERYBODY'S DOING IT - BANDWAGON
EVERYBODY'S DOING IT - BANDWAGON
FOMO
IT'S THE COOL THING TO DO
COMMERCIAL STYLE:
COMMERCIAL STYLE:
INGREZZA
INGREZZA
PHARMACEUDICAL DRUG
PHARMACEUDICAL DRUG
Mild To Severe "Rheumatoid Arthritis"
Side Effects
Ultra Active and Happy People With Narration Layered On Top Talking About The Drug Or Side Effects or What They Were Suffering From That Is Now Cured.
What things they can do since they have a cure.
Outdoors, picnics, playing with family, petting dogs etc. more specific the funnier.
SYMPTOMS OF DISEASE / CONDITION
SIDE EFFECTS OF TAKING THE DRUG
ACTING OUT WHAT YOUR LIFE WAS LIKE BEFORE INGREZZA
ACTING OUT WHAT YOUR LIFE WILL BE LIKE TAKING INGREZZA
SCHEMES:
Tableaux
Etude Moments
Scenes
Songs
Catch Phrases
PROMPTS:
STORY GENRES
GENRES OF MUSIC
TOPICS
IMPROV FOCUS
SKETCH FOCUS
COMMERCIAL STYLE:
COMMERCIAL STYLE:
CHARITY CAUSE
CHARITY CAUSE
INSTRUCTIONAL VIDEO:
INSTRUCTIONAL VIDEO:
A HOW TO TRAINING
A HOW TO TRAINING
IMPROV FOCUS
SKETCH FOCUS
SPECIFIC GENRE TYPES OF HOW TO VIDEOS:
LEARNING A TOPIC
LEARNING A TASK
CORPORATE POLICY
INSTRUCTIONAL VIDEO
INDUCTION VIDEO
INSTRUCTIONAL VIDEO:
INSTRUCTIONAL VIDEO:
INDUCTION POLICY / RULES
INDUCTION POLICY / RULES
CORPORATION
COMPANY
GROUP
INSTRUCTIONAL VIDEO:
INSTRUCTIONAL VIDEO:
EMPLOYMENT TASK
EMPLOYMENT TASK
LEARNING A SPECIFIC TASK / STATION
INSTRUCTIONAL VIDEO:
INSTRUCTIONAL VIDEO:
PSA / EDU-TAINMENT
PSA / EDU-TAINMENT
LEARNING A SPECIFIC TOPIC LIKE "SPACE" or "RECYCLING"
"HIGHLIGHTS" COMPILATION
"HIGHLIGHTS" COMPILATION
Moments, or Music Tracks
Moments, or Music Tracks
SCHEMES:
Tableaux
Etude Moments
Scenes
Songs
Catch Phrases
PROMPTS:
STORY GENRES
GENRES OF MUSIC
TOPICS
IMPROV FOCUS
SKETCH FOCUS
STORY BASED
STORY BASED
IMPROV & SKETCH
IMPROV & SKETCH
SCHEMES
SCHEMES
IMPROV STORY SCHEME
IMPROV STORY SCHEME
THE "ALTERNATIVE" WIZARD OF OZ
THE "ALTERNATIVE" WIZARD OF OZ
IMPROV FOCUS
SKETCH FOCUS
CHARACTER FOCUS
IMPROV STORY SCHEME
IMPROV STORY SCHEME
THE "ALTERNATIVE" THREE LITTLE PIGS
THE "ALTERNATIVE" THREE LITTLE PIGS
IMPROV FOCUS
SKETCH FOCUS
PROMPTS:
GENRES OF MUSIC
TOPICS
FOCUS ON CHARACTER
WOLF IS GIVEN TROUBLE FROM STRONG PERSONALITIES
IMPROV STORY SCHEME
IMPROV STORY SCHEME
"ALTERNATIVE" IF YOU GIVE A MOUSE A COOKIE...
"ALTERNATIVE" IF YOU GIVE A MOUSE A COOKIE...
IMPROV FOCUS
SKETCH FOCUS
CREATIVE THINKING: IF THIS THEN THAT
IMPROV STORY SCHEME
IMPROV STORY SCHEME
"ALTERNATIVE" OLD LADY WHO SWALLOWED A FLY...
"ALTERNATIVE" OLD LADY WHO SWALLOWED A FLY...
IMPROV FOCUS
SKETCH FOCUS
FUN MEMORY GAME AS WELL
FUN RUSSIAN DOLLS TYPE CONCEPT
IMPROV STORY SCHEME
IMPROV STORY SCHEME
LONG WAY HOME
LONG WAY HOME
IMPROV FOCUS
SKETCH FOCUS
LONG FORM SCHEMATIC OF THE LAZZI "UNWANTED DETOUR"
(PeeWee's Big Adventure?)
THE "STRUGGLE"
THE "STRUGGLE"
IMPROV SCHEME
IMPROV SCHEME
"THE STRUGGLE" IMPROV SCHEME
"THE STRUGGLE" IMPROV SCHEME
A "SIMPLE" TASK, MAJOR STRUGGLE WITH OBJECT
A "SIMPLE" TASK, MAJOR STRUGGLE WITH OBJECT
Abbott & Costello's Alexander 4444 or possibly Who's On First are prime examples.
"THE STRUGGLE" IMPROV SCHEME
"THE STRUGGLE" IMPROV SCHEME
THE GATEKEEPER STRUGGLE
THE GATEKEEPER STRUGGLE
Pushing up against a person who has authority but is low on the totem pole of the pecking order. They are just following "Policy." They don't have a lot of access as well. They have low skills. Often they give you the run around. Are lazy. Or are not inspired to help you. Why would they? They don't know you. Apathy. Or they revel are "drunk with the little amount of power" they do have. They toy with you.
"THE STRUGGLE" IMPROV SCHEME
"THE STRUGGLE" IMPROV SCHEME
NOT SO EVEN STEVEN - THE BEST DAY / EVEN WORST DAY STRUGGLE
NOT SO EVEN STEVEN - THE BEST DAY / EVEN WORST DAY STRUGGLE
"THE STRUGGLE" IMPROV SCHEME
"THE STRUGGLE" IMPROV SCHEME
SURPRISE & OUT OF CONTROL "WACK-A-MOLE" STRUGGLE
SURPRISE & OUT OF CONTROL "WACK-A-MOLE" STRUGGLE
THINGS KEEP HAPPENING THAT SURPRISE YOU
GOAL KEEPER FEEL
DEFEND & PROTECT SOMETHING AGAINST A FORCE OR PEOPLE OR SOMETHING
"THE STRUGGLE" IMPROV SCHEME
"THE STRUGGLE" IMPROV SCHEME
THE INEVITABLE "INNER WEREWOLF" STRUGGLE
THE INEVITABLE "INNER WEREWOLF" STRUGGLE
OUT OF YOUR CONTROL
IT'S HAPPENING!
WHAT JUST HAPPENED?
AGING
TURING INTO HIPSTERS
CHANGING INTO SOMETHING
"THE STRUGGLE" IMPROV SCHEME
"THE STRUGGLE" IMPROV SCHEME
BEING THE "ODD" MAN OUT
BEING THE "ODD" MAN OUT
IN A SCENE OR MOMENT WHEN YOU ARE SINGLED OUT OR FEELING OUT OF PLACE.
a la: silly hat party sketch. guy walks in with "serious" hat
"THE STRUGGLE" IMPROV SCHEME
"THE STRUGGLE" IMPROV SCHEME
LINE OF FIRE:
LINE OF FIRE:
My Big Emotions Inconvenience Your Life
My Big Emotions Inconvenience Your Life
A character's outlandish emotions and drama will inconvenience another's and give them a terrible day or moment. It's like stray shrapnel.
Cruella the Disney movie has countless examples of when a tantrum, celebration, or anger, lash out, trial, etc causes another character to have a terrible day even though they were just near by and not involved. Messes, Injury, Extra work, feelings hurt, it's line of fire.
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